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Micro-Moments

The term ‘micro-moments’1 was first coined and introduced by Google in 2015. These are the moments when we turn to a device, often a smartphone, to act on whatever we need or want right now. According to a study, 82% of smartphones users say they consult their phones...

WeChat Red Packet Marketing

The gifting of red packets (monetary gifts) during Chinese New Year or on special occasions such as weddings, birth of a child or graduations, is one of the oldest traditions in China. This custom symbolizes blessings or good luck and are usually given out by...

Digital Marketing Trends in Korea

With a population of 51 million, South Korea is one of the most connected countries in the world – with an internet penetration rate of 93%¹. (The penetration rate is measured by internet use or smartphone ownership). The proliferation of internet use has contributed...

Blog Strategies for Your Business

Digital transformation is inevitable across all business sectors. Research firm IDC predicts that by the end of 2019, digital transformation spending is expected to reach USD1.7 trillion worldwide¹. Companies have begun to understand the importance of social media...