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Micro-Moments
The term ‘micro-moments’1 was first coined and introduced by Google in 2015. These are the moments when we turn to a device, often a smartphone, to act on whatever we need or want right now. According to a study, 82% of smartphones users say they consult their phones...
B2B Marketing on Social Media
As of 2019, there are 3.499 billion people who are social media users globally¹. The average global user spends 2 hours and 16 minutes on social media each day. LinkedIn, Twitter, Facebook, Instagram and Pinterest have been touted as must-haves for all businesses....
How to Maximise your Linkedin Company Page
We never get a second chance to make a first impression – this applies even in business. A positive experience can create long-lasting business relationships. By creating a compelling LinkedIn Page, companies get to increase following, expand content reach, drive...
Digital Marketing Tips for B2B Industrial Manufacturers
When one thinks about digital marketing – it is usually synonymous with trending hashtags, emotive, viral videos or stylish influencers and charming industry thought leaders. But what if your company or the industry that you’re in is more ‘practical’ or to put it more...
Adopting Artificial Intelligence in Digital Marketing
There is a lot of buzz surrounding artificial intelligence (AI), of late. Discussions on AI vary from the benefits that we can reap from embracing its use to the unease surrounding its potential threats (such as replacement of jobs). One thing is certain – artificial...
How Effective is Influencer Marketing in Attracting Customers?
There is no denying on the significance of influencer marketing for businesses. Even small pop-up stores are learning about this marketing phenomenon. It has become the standard PR and marketing strategy, but many are still unsure on how to effectively use the...
How to Upgrade your Old Blog Posts That Have Little Traffic
A typical upgrade “strategy” is where you just take old content and delete it. Most people who do it, do it wrong and your traffic goes down, instead of going up. If you are not technically savvy or you don’t really know how to interpret your traffic data, you can...
Marketing to Millennial Decision Makers
Millennials are probably the most misunderstood generation of all times. Born in 1982 and under, they have been stereotyped as job-hopping, lazy, entitled and self-centred. According to Forbes, 68% of organisations find it difficult to manage millennials. Despite...
Is There Potential for Modest Fashion in Japan?
Japan has the world’s 4th largest e-commerce market after United States, China and United Kingdom. The Japanese fashion market offers great retail and e-commerce opportunities. While developing a digital presence is key from a marketing perspective, it is still...
Capitalizing on the Japan Halal Industry with Digital Marketing
The upcoming Tokyo Olympics 2020 has opened doors to the global halal industry, in its bid to attract and accommodate Muslim tourists. The number of Muslim arrivals to Japan has been growing sharply since its government relaxed visa requirements for South East Asian...
Internationalisation for Smaller-sized Companies Using Digital Marketing to Go into Overseas Markets
SMEs seeking to venture into new territories overseas, may find their first steps daunting. With due diligence and concerted business planning, it needn’t be so. Imperative factors to consider include: Assessment of company’s readiness for overseas expansion Clarify...
WeChat Red Packet Marketing
The gifting of red packets (monetary gifts) during Chinese New Year or on special occasions such as weddings, birth of a child or graduations, is one of the oldest traditions in China. This custom symbolizes blessings or good luck and are usually given out by...
Digital Marketing Trends in Korea
With a population of 51 million, South Korea is one of the most connected countries in the world – with an internet penetration rate of 93%¹. (The penetration rate is measured by internet use or smartphone ownership). The proliferation of internet use has contributed...
Digital Marketing Strategy for 2019
As we’ve come to the close of 2018, it’s a great time to do an inventory of past campaigns which worked, and which didn’t. In our playbook, there are no failures – only lessons. If you are currently planning your digital marketing strategy for the new year, allow us...
Blog Strategies for Your Business
Digital transformation is inevitable across all business sectors. Research firm IDC predicts that by the end of 2019, digital transformation spending is expected to reach USD1.7 trillion worldwide¹. Companies have begun to understand the importance of social media...