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How to upgrade your old blog posts that have little traffic
A typical upgrade “strategy” is where you just take old content and delete it. Most people who do it, do it wrong and your traffic goes down, instead of going up. If you are not technically savvy or you don’t really know how to interpret your traffic data, you can...
Marketing to Millennial Decision Makers
Millennials are probably the most misunderstood generation of all times. Born in 1982 and under, they have been stereotyped as job-hopping, lazy, entitled and self-centred. According to Forbes, 68% of organisations find it difficult to manage millennials. Despite...
Is There Potential for Modest Fashion in Japan?
Japan has the world’s 4th largest e-commerce market after United States, China and United Kingdom. The Japanese fashion market offers great retail and e-commerce opportunities. While developing a digital presence is key from a marketing perspective, it is still...
Capitalizing on the Japan Halal Industry with Digital Marketing
The upcoming Tokyo Olympics 2020 has opened doors to the global halal industry, in its bid to attract and accommodate Muslim tourists. The number of Muslim arrivals to Japan has been growing sharply since its government relaxed visa requirements for South East Asian...
Internationalisation for Smaller-sized Companies Using Digital Marketing to Go into Overseas Markets
SMEs seeking to venture into new territories overseas, may find their first steps daunting. With due diligence and concerted business planning, it needn’t be so. Imperative factors to consider include: Assessment of company’s readiness for overseas expansion Clarify...
WeChat Red Packet Marketing
The gifting of red packets (monetary gifts) during Chinese New Year or on special occasions such as weddings, birth of a child or graduations, is one of the oldest traditions in China. This custom symbolizes blessings or good luck and are usually given out by...
Digital Marketing Trends in Korea
With a population of 51 million, South Korea is one of the most connected countries in the world – with an internet penetration rate of 93%¹. (The penetration rate is measured by internet use or smartphone ownership). The proliferation of internet use has contributed...
Digital Marketing Strategy for 2019
As we’ve come to the close of 2018, it’s a great time to do an inventory of past campaigns which worked, and which didn’t. In our playbook, there are no failures – only lessons. If you are currently planning your digital marketing strategy for the new year, allow us...
Blog Strategies for Your Business
Digital transformation is inevitable across all business sectors. Research firm IDC predicts that by the end of 2019, digital transformation spending is expected to reach USD1.7 trillion worldwide¹. Companies have begun to understand the importance of social media...
5 Costly Social Media Mistakes to Avoid
Social media has made its mark and morphed into a ‘must-have’ platform to interact with customers, build a fan base and lead generation for most companies. The social media landscape has redefined the way we treat each other as individuals, the way customers interact...
13 Tips on How to Boost Your WeChat Followers
With a new WeChat account, it can be hard to gain your first followers. An effective methodology to connect with your potential consumers – listen to them, respect them, adapt your marketing and your products to their needs. You need to put in time and effort into...
How B2B Companies Can Leverage on the Popularity of Video Content in China
Globally, 71% of consumers are watching more videos online versus a year ago¹. In China alone, the statistical survey done by China Internet Network Information Center (CNNIC) showed that there are 802 million active users on the internet². 98% of these users access...
6 Steps to Write Good Content for B2B Marketing
The rise of consumer-driven content grew in the late 19th century as technology and infrastructure advance. The oldest example of content marketing dates back to 1732, where Benjamin Franklin first published a yearly almanack called Poor Richard’s Almanack¹, to...
Mailchimp vs Inxmail: Which one is for you?
According to Statista¹, the number of active email accounts is expected to increase to almost 5.6 billion towards the end of the decade. A study by McKinsey & Co.² revealed that email marketing is a significantly more effective way to acquire customers than social...
WeChat – China’s Homegrown Goliath
WeChat plays an imperative role in the digital marketing landscape in China. It is basically a multi-purpose messaging, social media and mobile payment app (rolled into one), which was developed by Tencent. With a vast population like China, the app is already...