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Micro-Moments

The term ‘micro-moments’1 was first coined and introduced by Google in 2015. These are the moments when we turn to a device, often a smartphone, to act on whatever we need or want right now. According to a study, 82% of smartphones users say they consult their phones...

WeChat Red Packet Marketing

The gifting of red packets (monetary gifts) during Chinese New Year or on special occasions such as weddings, birth of a child or graduations, is one of the oldest traditions in China. This custom symbolizes blessings or good luck and are usually given out by...