How to Win Hearts with Personalised Marketing
In 2012, a New York Times article entitled ‘How Companies Learn Your Secrets’ written by Charles Duhigg, revealed a public incident about an angry
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Incorporating Video into Your Digital Marketing Strategy
With the proliferation of mobile use, it’s no surprise that video content is becoming more important for businesses, as part of their marketing strategy
Optimising Voice Search for Your Business
If you are on the fence about incorporating voice search for your business, here are 5 statistics worth pondering to help influence your decision:
How to Maximise your Linkedin Company Page
We never get a second chance to make a first impression – this applies even in business. A positive experience can create long-lasting business
Digital Marketing Tips for B2B Industrial Manufacturers
When one thinks about digital marketing – it is usually synonymous with trending hashtags, emotive, viral videos or stylish influencers and charming industry thought
Adopting Artificial Intelligence in Digital Marketing
There is a lot of buzz surrounding artificial intelligence (AI), of late. Discussions on AI vary from the benefits that we can reap from
How to Upgrade your Old Blog Posts That Have Little Traffic
A typical upgrade “strategy” is where you just take old content and delete it. Most people who do it, do it wrong and your
Blog Strategies for Your Business
Digital transformation is inevitable across all business sectors. Research firm IDC predicts that by the end of 2019, digital transformation spending is expected to
6 Steps to Write Good Content for B2B Marketing
The rise of consumer-driven content grew in the late 19th century as technology and infrastructure advance. The oldest example of content marketing dates back
Mailchimp vs Inxmail: Which One is For You?
According to Statista¹, the number of active email accounts is expected to increase to almost 5.6 billion towards the end of the decade. A