90 DEGREES ASIA

Go Global. Go Digital.

We Are
B2B Digital Marketing Specialists

Industries We Serve

Construction

Sustainable construction demands changes in traditional practices. Technology is changing the way we conduct operations, increasing safety, reducing costs, providing customers with innovative solutions with real-time data insights that change project outcomes. The future of construction will be data-driven. Using it, firms can become more productive and outpace their competitors.

The use of data-driven marketing strategies can likewise prove effective for your company. Digital marketing is becoming more relevant as the demand for technology grows. Among the tactics you can use are:

  • Improve your company’s search engine ranking by investing in search engine optimization (SEO).
  • Increase reach and brand presence online via online directories.
  • Take advantage of social media to reach a new niche market and move prospects through your conversion funnel.

Manufacturing

Digitalisation has the potential to fundamentally transform organisations. It works in any industry. However, digital marketing is not always the same for every business. To get the most out of your marketing effort, you need to plan and monitor your digital investments.

Focus on these areas to maximise ROI:

  • Build brand awareness and establish a strong online presence with a well-designed and responsive website that differentiates you from your competitors.
  • Boost customer loyalty with content marketing. Blog posts and short videos, amongst others, are effective at attracting potential new clients, while also adding value to existing ones who need relevant information to support their work.
  • Become a thought-leader in your field. Take advantage of digital platforms like LinkedIn or industry forums to engage with your potential clients and showcase your manufacturing expertise.

Logistics

With the evolution of customer expectations and the emergence of new technologies, logistic companies face unprecedented change. They are under acute pressure to deliver better service at a lower cost. Yet, the biggest challenge is the lack of digital culture within the industry. Companies need to anticipate how their capabilities must evolve. Having a clearly defined digital marketing strategy that aligns with your business strategy will be crucial.

For example,

  • Build brand awareness and establish a strong online presence with a well-designed and responsive website that differentiates you from your competitors.
  • Boost customer loyalty with content marketing. Blog posts and short videos, amongst others, are effective at attracting potential new clients, while also adding value to existing ones who need relevant information to support their work.
  • Become a thought-leader in your field. Take advantage of digital platforms like LinkedIn or industry forums to engage with your potential clients and showcase your manufacturing expertise.

Food Manufacturing

The food and beverage manufacturing industry has been revolutionised by digital transformation in all its complex sectors and throughout its supply chain and the change has been disruptive.

In recent years, environmental sustainability has gained a lot of attention. Food and drink packaging are becoming increasingly important because consumers are becoming more aware of pollution and waste, which is impacting the choices that companies are making.

There is also an increasing focus on the impact of food on our lives, with topics such as organic, food intolerances, slow food, and fitness becoming more prominent.

  • Use effective storytelling to inspire trust and credibility in the public by leveraging UGC, or User Generated Content – content that is generated “spontaneously” by users.
  • Partner influencers to create authentic and informative content surrounding topics of food safety, transparency of processes to build an audience and increase brand visibility. 

Professional Services

Digital technology is transforming industries after industries, and professional services are no exception. Today, potential clients have more options for vetting service providers. To remain competitive, businesses must rethink their digital marketing strategies.

The effectiveness of your digital marketing techniques depends on how well they are adopted by your target market. For example, why would you invest in Instagram if your potential clients aren't on it? The technique cannot work if your audience does not use it. Researching your target audience will tell you what digital platforms they already use and ensure effective use of resources (time, money and effort!).

Some effective digital marketing techniques for professionals include search engine optimisation (SEO), email marketing, blog posts, educational webinars, and downloadable content. Notably, these techniques are heavily reliant on high-quality, original content which makes content marketing a critical digital marketing strategy for professional services.

E-Commerce

Retailing has evolved from brick-and-mortar stores to e-commerce and now to omnichannel retailing. In omnichannel retailing, online and in-store channels are integrated to create a seamless customer experience regardless of when and where a customer reaches out.

Omnichannel retailing is no longer an aspiration but a reality. Tech-savvy customers expect it, and companies can either meet this expectation or risk losing those customers to more technologically savvy competitors.

In China for example, omnichannel marketing is a highly social activity that takes place primarily on social apps like WeChat where users can browse, chat, shop and pay for their items all within the app.

According to statistics, there are more than 7 billion mobile users in the world, and that number will only continue to increase. According to Google, 90% of users search online before buying in-store. Due to COVID-19, in-store traffic has declined, making digital and mobile marketing even more critical, especially for retailers. Hence, retailers need digital strategies in order to deliver the experiences customers expect today.

Some mobile marketing strategies retailers can adopt are:

  • Geotargeting, or location-based marketing, involves marketers showing relevant promotions and content based on users’ geographic position via the GPS function on their smartphones.
  • In-app advertising or display ads, such as video ads, are another powerful tool for digitally savvy marketers. 

Construction

Sustainable construction demands changes in traditional practices. Technology is changing the way we conduct operations, increasing safety, reducing costs, providing customers with innovative solutions with real-time data insights that change project outcomes. The future of construction will be data-driven. Using it, firms can become more productive and outpace their competitors.

The use of data-driven marketing strategies can likewise prove effective for your company. Digital marketing is becoming more relevant as the demand for technology grows. Among the tactics you can use are:

  • Improve your company’s search engine ranking by investing in search engine optimization (SEO).
  • Increase reach and brand presence online via online directories.
  • Take advantage of social media to reach a new niche market and move prospects through your conversion funnel.

Manufacturing

Digitalisation has the potential to fundamentally transform organisations. It works in any industry. However, digital marketing is not always the same for every business. To get the most out of your marketing effort, you need to plan and monitor your digital investments.

Focus on these areas to maximise ROI:

  • Build brand awareness and establish a strong online presence with a well-designed and responsive website that differentiates you from your competitors.
  • Boost customer loyalty with content marketing. Blog posts and short videos, amongst others, are effective at attracting potential new clients, while also adding value to existing ones who need relevant information to support their work.
  • Become a thought-leader in your field. Take advantage of digital platforms like LinkedIn or industry forums to engage with your potential clients and showcase your manufacturing expertise.

Logistics

With the evolution of customer expectations and the emergence of new technologies, logistic companies face unprecedented change. They are under acute pressure to deliver better service at a lower cost. Yet, the biggest challenge is the lack of digital culture within the industry. Companies need to anticipate how their capabilities must evolve. Having a clearly defined digital marketing strategy that aligns with your business strategy will be crucial.

For example,

  • Build brand awareness and establish a strong online presence with a well-designed and responsive website that differentiates you from your competitors.
  • Boost customer loyalty with content marketing. Blog posts and short videos, amongst others, are effective at attracting potential new clients, while also adding value to existing ones who need relevant information to support their work.
  • Become a thought-leader in your field. Take advantage of digital platforms like LinkedIn or industry forums to engage with your potential clients and showcase your manufacturing expertise.

Food Manufacturing

The food and beverage manufacturing industry has been revolutionised by digital transformation in all its complex sectors and throughout its supply chain and the change has been disruptive.

In recent years, environmental sustainability has gained a lot of attention. Food and drink packaging are becoming increasingly important because consumers are becoming more aware of pollution and waste, which is impacting the choices that companies are making.

There is also an increasing focus on the impact of food on our lives, with topics such as organic, food intolerances, slow food, and fitness becoming more prominent.

  • Use effective storytelling to inspire trust and credibility in the public by leveraging UGC, or User Generated Content – content that is generated “spontaneously” by users.
  • Partner influencers to create authentic and informative content surrounding topics of food safety, transparency of processes to build an audience and increase brand visibility. 

Professional Services

Digital technology is transforming industries after industries, and professional services are no exception. Today, potential clients have more options for vetting service providers. To remain competitive, businesses must rethink their digital marketing strategies.

The effectiveness of your digital marketing techniques depends on how well they are adopted by your target market. For example, why would you invest in Instagram if your potential clients aren't on it? The technique cannot work if your audience does not use it. Researching your target audience will tell you what digital platforms they already use and ensure effective use of resources (time, money and effort!).

Some effective digital marketing techniques for professionals include search engine optimisation (SEO), email marketing, blog posts, educational webinars, and downloadable content. Notably, these techniques are heavily reliant on high-quality, original content which makes content marketing a critical digital marketing strategy for professional services.

E-Commerce

Retailing has evolved from brick-and-mortar stores to e-commerce and now to omnichannel retailing. In omnichannel retailing, online and in-store channels are integrated to create a seamless customer experience regardless of when and where a customer reaches out.

Omnichannel retailing is no longer an aspiration but a reality. Tech-savvy customers expect it, and companies can either meet this expectation or risk losing those customers to more technologically savvy competitors.

In China for example, omnichannel marketing is a highly social activity that takes place primarily on social apps like WeChat where users can browse, chat, shop and pay for their items all within the app.

According to statistics, there are more than 7 billion mobile users in the world, and that number will only continue to increase. According to Google, 90% of users search online before buying in-store. Due to COVID-19, in-store traffic has declined, making digital and mobile marketing even more critical, especially for retailers. Hence, retailers need digital strategies in order to deliver the experiences customers expect today.

Some mobile marketing strategies retailers can adopt are:

  • Geotargeting, or location-based marketing, involves marketers showing relevant promotions and content based on users’ geographic position via the GPS function on their smartphones.
  • In-app advertising or display ads, such as video ads, are another powerful tool for digitally savvy marketers. 

Digital marketing strategies are most successful when they are tailored to the business and are backed by data. We hope that by sharing some of these focus areas it will allow you to get a better idea of your current situation, including areas for improvement.

For more information on how we can build a customised digital marketing strategy to boost your online presence or scale your business across Asia-Pacific, contact us for a no-obligation discussion.

Our Happy Clients

Customer satisfaction is our top priority. We have been privileged to work with clients from different industries to develop and manage their digital marketing efforts.

Client Reviews

We value the trust clients place in us for the services we provide. Read what they have to say about working with us.

Our Success Stories

Some of the case studies.

Case Studies 1

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Case Studies 2

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Case Studies 3

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We are confident that we can provide the much needed support for your digital marketing needs, like we did for the clients we have worked with. We’re more than happy to have a non-obligatory discussion with you.