A large percentage of executives think that almost half of their revenue will be influenced by digital by 2020. Digitization has the potential to reinvent work and change the way organizations function fundamentally. All stakeholders must understand what it means to have a digital culture – a willingness to move swiftly, to experiment and to fail. Digital marketing can work for any business, in any industry. However, that’s not to say all businesses should implement a digital marketing strategy the same way. Companies need to plan and monitor their digital investments, in order to get their money’s worth out of the marketing efforts. We recommend the following focus areas to optimize return on your digital investments:
Build Brand Awareness: Brand image is imperative for manufacturing companies – it differentiates you from your competitors. A responsive, well-designed website complete with an informational blog, call-to-action links and social media pages can help to drive brand awareness and generate sales leads. Prospective clients use all these channels to research on products and services before they connect with your sales team. Referrals are useful but companies should not ignore the need to have a strong online presence.
Establish Customer Loyalty: More companies are investing in content marketing to meet with target audience needs at different stages in the buyer’s journey. In the Awareness Stage, blog posts are great for increasing organic traffic when paired with a strong SEO and keyword strategy. Short videos are shareable and can help your brand attract new audiences when hosted on social platforms such as YouTube. Ebooks and Research reports provide a comprehensive and high value content which is great for lead generation, in the Consideration Stage. When a customer is ready to make a purchase decision, a detailed Case Study or Testimonials from satisfied consumers, serve as effective tools to seal the deal. When customers feel supported at every stage of the buyer’s journey, trust is established. Suffice to say that it is the gateway to brand loyalty.
Become a thought leader in your industry: Digital marketing provides you with the platform to showcase your understanding and expertise in manufacturing. Potential buyers use the internet to find answers to their problems. Brands that consistently provide consumers with the information they need through their digital marketing content, build credibility and trust overtime. Industry forums and events can serve as great platforms for you to engage with your customers and to establish your reputation as a highly-regarded thought leader.
We hope to partner you in your digital marketing initiatives, Contact Us to schedule a non-obligatory consultation.