Digital Marketing Can Be Overwhelming.
The Good News Is, You Have Options.
In Baidu PPC, brands have a broader range of advertising products, which includes display ads, text search ads, information feed ads, as well as unique products offerings, like Brand Zone, and Baidu Knowledge.
WeChat enables brands to create Official accounts to promote their brand message. Users can follow them to receive push notifications from brands. Howeverm followers acquisition and engagement is not an easy feat.
It is often call the Youtube of China, is one of the most important online video and streaming service platform. Youku offers a lot of services and it’s a tool for companies to promote your brand and advertise.
It is a Chinese-language, collaborative, web-based encyclopedia owned and produced by the Chinese search engine Baidu. Baidu Baike serves as an online encyclopedia as well as information storage space for netizens and connects with search engines technically in order to fulfil the needs of the users for information of different levels.
To reach out to China consumers, establishing a prominent presence on Weibo is a must. In terms of marketing and advertising, Weibo is good for companies to increase brand awareness, grow popularity and gain followers in the initial stages.
Key Opinion Leaders (KOL) are extremely powerful, and are instrumental in most China marketing campaigns. Even if the KOL is not directly selling the product, they are heavily influencing purchasing decisions.