Digital Marketing Can Be Overwhelming.
The Good News Is, You Have Options.
It is an important part of the Naver search engine. It has succeeded in becoming one of the most successful digital platforms to share and access information among the locals. Brands can learn the Korean perspective by understanding their opinions and experiences.
Its an open social community that unites people of same interest. Related café contents are displayed on the SERP. Readers can go to their favorite contents faster than ever through Café and message boards that are added on their favorites list.
Similar to Yahoo Answers / Quora, brands can potray themselves as a market leader by answering the questions posted on KnowledgeiN.
Related Q&A titles are displayed on Naver SERP. Brands can also take the opportunity to display text ads related with the keywords of the Q&A page.
Power Link Search Ads
It appears at the very top of a search result page. It is a standard pay-per-click (PPC) text advertisement, which contains a title, a description, a display URL – and more options depending on the placement of the ad.
Click Choice Plus Search Ads
Advertisers can expect maximized and high-quality clicks through Click Choice shown on both Naver SERP and Naver partner networks simultaneously. It is exclusively available to mobile with a unique user interface optimized for particular business categories.
Power Content Search Ads
It endorses original Korean content (blogs, Naver Post, Naver Café) for a user’s selected search terms. It is a standard pay-per-click (PPC) text advertisement.
Rolling Board Display Ads
It allows advertisers to target their ads according to age, gender and region (inside South Korea) which can be set up for both PC and mobile (if your website is compatible for mobile) depending on the budget of your ad campaign.
Time Board Display Ads
It allows advertisers to have their ads placed on Naver’s front page, exclusively, for an hour, which can be set up for both PC and mobile (if your website is compatible for mobile) depending on the budget of your ad campaign.
Shopping Search Ad
Maximize brand potential and profits by promoting your products to a diverse audience. This ad category displays current products on the Naver Shopping platform. It will rely on Naver to automatically position the ad depending on the information of the product registered on Naver Shopping and several other factors, such as search intent and buying patterns.