Your Ultimate LinkedIn Marketing Strategy Guide for 2026
A practical LinkedIn marketing strategy for 2026 for B2B companies in Singapore and Asia Pacific: the feed, profiles, content, ads, Sales Navigator, events and
November 12, 2026
LinkedIn Marketing Agency in Singapore for B2B Growth Across Asia
Elevate Your Profile, Create Strategic Ads, Host Impactful Events, and Craft Engaging Content!
In short
90 Degrees Asia is a Singapore-based B2B digital marketing agency, founded by LinkedIn trainer Rozita Ahmad, that helps companies grow across Asia through LinkedIn profile optimisation, content, advertising, events, Sales Navigator and training.
We work with founders, leadership teams and B2B sales teams who want LinkedIn to bring in qualified conversations, partners and clients. Rozita has spent ten years helping businesses across Asia do exactly that.
Last updated: November 2026
7
Quick Ways
to Optimise Your LinkedIn Profile
Download our checklist to optimise your profile for professional success!
Why LinkedIn Marketing?
LinkedIn is a great place for networking and growing your business. From making connections and establishing partnerships to generating leads and boosting your brand awareness. It is an invaluable addition to your digital marketing strategy. By posting engaging content and participating in industry discussions, businesses using LinkedIn can market to potential customers and partners.
Business owners can use LinkedIn to grow their email marketing list with their professional connections and network.
LinkedIn Profile Optimisation
Your LinkedIn profile is more than just an online resume; it’s your personal brand, your digital introduction to the professional world. An optimised LinkedIn profile can open doors to new career opportunities, help you network with industry leaders, and showcase your expertise. If you’re not making the most of your LinkedIn profile, you’re missing out on countless opportunities.
What We Offer
- Optimising your LinkedIn profile might seem overwhelming, but our team of experts is here to help. Our LinkedIn profile optimisation service offers the following benefits:
- Professional Review: We thoroughly review your LinkedIn profile, identifying areas for improvement.
- Keyword Optimisation: We strategically incorporate relevant keywords to make your profile more discoverable in searches.
- Compelling Headline and Summary: Craft a captivating headline and summary that showcase your unique strengths and career objectives.
- Highlighting Achievements: We help you emphasize your accomplishments, making you stand out from the crowd.
- Professional Photo and Banner Suggestions: First impressions are crucial; we provide recommendations for your profile picture and banner image.
- Recommendations for Skills and Endorsements: We advise on how to strategically manage your skills and endorsements for maximum impact.
Maximise your full potential on LinkedIn by optimising your profile with our professional service. Whether you’re looking for a new job, aiming to grow your network, or hoping to establish yourself as an industry expert, we have the expertise to help you succeed.
Invest in your professional future by optimising your LinkedIn profile. Contact us today, and let’s start shaping your digital identity for success.
LinkedIn Content Marketing
Are you ready to unlock the full potential of LinkedIn for your business? Transform your presence on the world’s largest professional network with our top-tier LinkedIn Content Marketing Services.
LinkedIn is not just a platform for job seekers and recruiters; it’s a dynamic hub for professionals, entrepreneurs, and businesses to connect, engage, and grow. A strong presence on LinkedIn can significantly impact your brand’s success, establishing thought leadership, fostering meaningful relationships, and generating leads.
What We Offer
- Strategic Content Planning: We will identify your target audience and craft a content strategy that aligns with your business objectives, whether it’s increasing brand awareness, driving website traffic, or generating leads.
- Engaging Content Creation: Our expert content creators will develop high-quality articles, posts, and multimedia content that resonate with your audience and showcase your industry expertise.
- Regular Posting and Management: We’ll handle the day-to-day management of your LinkedIn presence, ensuring consistent posting schedules, engaging with your audience, and monitoring performance metrics.
- Data-Driven Insights: Our services are backed by data analytics, enabling us to continuously refine and optimize your content marketing strategy for the best results.
- Lead Generation: We can assist you in building and nurturing a LinkedIn network that’s not just about connections but genuine prospects interested in your products or services.
- Campaign Reporting: You’ll receive regular reports detailing the performance of your LinkedIn content marketing efforts, helping you track your ROI.
Elevate your brand’s LinkedIn presence and unlock the full potential of this powerful platform. Let us help you build a strong, influential presence on LinkedIn, where your business can thrive. Don’t miss out on the opportunity to make LinkedIn work for your business. Join us in the journey to LinkedIn success today!
LinkedIn Advertising
Are you ready to take your digital marketing strategy to the next level? Look no further than LinkedIn Advertising! With more than 1.4 billion members worldwide, including over 400 million in Asia Pacific (LinkedIn, October 2026), LinkedIn is the ultimate platform to connect with your target audience and grow your business. Whether you’re a B2B company looking to generate leads or a brand seeking to build brand awareness, LinkedIn Advertising offers the tools and reach to achieve your marketing goals.
What We Offer
- Sponsored Content: Promote your content directly in the LinkedIn feed to drive engagement, website traffic, and conversions.
- Sponsored InMail: Send personalized messages to your target audience’s LinkedIn inbox, ensuring your message is seen and heard.
- Dynamic Ads: Customize your ads to each viewer, making your message more relevant and engaging.
- Display Ads: Extend your reach beyond LinkedIn with display advertising on partner sites.
- Lead Generation Forms: Capture leads without the need for users to leave LinkedIn, making the process seamless and efficient.
- Video Ads: Engage your audience with compelling video content, driving higher engagement and conversions.
LinkedIn Advertising is the gateway to a world of opportunities. Connect with us today to discuss your advertising goals and discover how we can help you unlock the full potential of LinkedIn Advertising. Elevate your brand, generate leads, and grow your business on the world’s largest professional network. Let’s make LinkedIn work for you!
LinkedIn Event
Are you ready to take your event marketing to the next level? Look no further! Welcome to the future of event promotion with our exclusive LinkedIn Event Marketing Service.
LinkedIn has become the go-to platform for professionals to connect, share insights, and network. It’s also the ideal stage for promoting your events and reaching your target audience. Our expert team is here to help you leverage the immense potential of LinkedIn for your event’s success.
What We Offer
- Boost Registration: Our service will help you increase event attendance and drive registrations.
- Enhanced Visibility: Make your event stand out from the competition with professional and engaging content.
- Networking Opportunities: Connect with professionals who matter to your event’s success, and build valuable connections.
Ready to supercharge your event marketing on LinkedIn? Partner with us, and let’s make your next event an unparalleled success! Our experienced team will work closely with you to understand your event’s unique goals and develop a tailor-made strategy that fits your needs. Join the ranks of successful event marketers who have benefited from our LinkedIn Event Marketing Service, and watch your events fill up like never before!
LinkedIn Sales Navigator
Sales Navigator is LinkedIn’s dedicated prospecting tool, yet many teams use only a fraction of it. We help you choose the right plan, set it up around your ideal customer and train your team to start better conversations with decision-makers.
From advanced lead and account searches to saved lists, buying-signal alerts and thoughtful InMail, we turn Sales Navigator into a weekly routine that fills your pipeline.
What We Offer
- Plan Advice: Choosing between Core, Advanced and Advanced Plus for your team.
- Account Set-Up: Sales preferences, territories and a sales-ready profile for every seller.
- Targeted Lists: Saved searches and lead and account lists by market, industry and buyer persona.
- Buying Signals: Alerts on job changes, company news and engagement with your content.
- Outreach Playbook: Connection requests, InMail and follow-ups that sound human.
- Team Training: A hands-on session and a simple weekly prospecting routine you can track.
LinkedIn Workshops
Practical, hands-on LinkedIn training led by Rozita Ahmad, founder of 90 Degrees Asia. Participants work on their own profiles during the session, so the improvements happen in the room, not later.
We run workshops for companies, associations and business networks in Singapore and Malaysia, in person or online, tailored to your industry and goals.
What We Offer
- Profile Makeover: Headline, About, Featured section and banner.
- Personal Branding: Thought leadership for founders and leaders.
- Content That Gets Noticed: Post formats, hooks and a simple weekly routine.
- Targeted Prospecting: Finding and approaching the right people with LinkedIn search and Sales Navigator.
- Company Page and Employee Advocacy: Getting your whole team visible.
- Flexible Formats: Half-day or full-day training, talks, masterclasses and one-to-one coaching.
Our LinkedIn Marketing Process
Audit
We review your profiles, Company Page, content and any past ads against your goals and target buyers.
Strategy
We agree your audience, key messages, channels and targets, and turn them into a 90-day plan.
Build
We optimise profiles, write content, and set up campaigns, tracking and Sales Navigator lists.
Launch
Content goes live and campaigns start, with your team briefed on what to do day to day.
Optimise
We test audiences, creatives and offers, and move budget to what brings in qualified leads.
Report
You get a clear monthly report on reach, engagement, leads and the next steps.
LinkedIn Ads vs Google Ads vs Meta Ads for B2B in Singapore
| LinkedIn Ads | Google Ads | Meta Ads | |
|---|---|---|---|
| Typical cost per click in Singapore | S$5–15 | S$3–5 (higher for competitive B2B keywords) | S$0.50–3.50 |
| How you target | Job title, seniority, company, industry and company size | Keywords people are searching for | Interests, behaviours and lookalike audiences |
| Best for | Reaching decision-makers and named target accounts | Capturing buyers who are already searching | Low-cost awareness and retargeting |
| B2B lead quality | High | High when search intent is strong | Mixed |
| Typical role in a B2B plan | Main channel for prospecting and account-based marketing | Demand capture alongside LinkedIn | Support channel for reach and retargeting |
Indicative 2026 ranges compiled from published Singapore benchmarks. Your actual costs depend on your audience, offer and competition.
Meet Your LinkedIn Consultant
Rozita Ahmad is the founder of 90 Degrees Asia, a Singapore-based digital marketing agency. For the past ten years she has helped founders, sales teams and business networks across Asia use LinkedIn to build trust and win new business, through hands-on profile work, content, advertising and workshops.
Why 90 Degrees Asia?
01
Ten Years of LinkedIn Marketing in Asia
Rozita Ahmad has run 90 Degrees Asia for ten years, helping founders, sales teams and business networks across Asia use LinkedIn to build trust and win new business.
02
LinkedIn Training Across the Region
Rozita trains professionals across Asia. Recent sessions include a LinkedIn marketing webinar for 40 participants in Taiwan and an online LinkedIn workshop for 15 participants in Malaysia.
03
Six Specialist LinkedIn Services
Profiles, content, ads, events, Sales Navigator and workshops under one roof, so your message stays consistent from the first profile view to the sales conversation.
LinkedIn Marketing FAQs
How much do LinkedIn ads cost in Singapore?
Most B2B campaigns targeting Singapore pay around S$5 to S$15 per click, S$30 to S$80 per 1,000 impressions and S$60 to S$250 per lead. Finance, technology and C-suite audiences sit at the top of these ranges. We recommend a test budget of at least S$1,500 to S$3,000 a month for 8 to 12 weeks. Our management fee is quoted separately, based on scope.
What does LinkedIn profile optimisation include?
A section-by-section profile audit, keyword research, a rewritten headline and About section, Featured section set-up, achievement-led Experience and Skills, photo and banner guidance, and finishing touches such as your custom URL and contact details. Most individual profiles are completed within one to two weeks, including one round of revisions. See our LinkedIn profile optimisation service.
How long does it take to get leads from LinkedIn?
LinkedIn Ads usually bring in the first leads within 2 to 4 weeks of launch, after 1 to 2 weeks of set-up. Sales Navigator outreach often starts conversations within the first month. Organic content and profile work build steady inbound enquiries over 3 to 6 months. B2B deals can take several months to close, so we track pipeline as well as leads.
Is LinkedIn effective for B2B marketing in Asia?
Yes, especially for companies selling higher-value products or services. LinkedIn lets you reach decision-makers by job title, seniority, company and industry across Singapore and Asia Pacific, which is hard to do on other platforms. It works best when profiles, content, ads and outreach support each other.
Should I post from my personal profile or my Company Page?
Both, for different jobs. Founders' and leaders' personal profiles usually earn more reach and trust, so use them for insights and stories. Use the Company Page for credibility, company news, ads and Thought Leader Ads that boost your leaders' posts.
Do I need LinkedIn Premium or Sales Navigator?
Not to start. Profile and content improvements work on a free account. Sales Navigator is worth it once you prospect regularly, because it adds advanced search filters, lead lists and alerts. We can help you set it up and use it well.
Do you run LinkedIn workshops for teams?
Yes. Rozita Ahmad runs practical LinkedIn workshops, in person and online, for companies, business networks and associations. Sessions cover profile optimisation, content and targeted prospecting. Recent sessions include a LinkedIn marketing webinar for 40 participants in Taiwan. See our LinkedIn workshops.
Why work with 90 Degrees Asia?
90 Degrees Asia is a Singapore-based B2B digital marketing agency, founded by LinkedIn trainer Rozita Ahmad, that helps companies grow across Asia through LinkedIn profile optimisation, content, advertising, events, Sales Navigator and training. Rozita has spent ten years helping founders, sales teams and business networks across Asia use LinkedIn to build trust and win new business.
Get More Out of Our Blog
Stay up-to-date on all things digital so you can stay ahead of your competition.
Make sure you don’t miss an update by signing up for our newsletter!
Leveraging LinkedIn Ads for B2B Lead Generation in APAC
Share tips for running effective LinkedIn Ads in APAC to target B2B decision-makers in logistics and manufacturing industries.
May 12, 2025
Optimising LinkedIn for B2B Marketing in Logistics & Manufacturing
Tips on creating a strong LinkedIn presence, including content strategies, networking and lead generation in these industries.
March 10, 2025
LinkedIn B2B Marketing
Marketing your B2B services has never been easier. LinkedIn is a great professional social media site that is designed to connect businesses and professionals.
June 14, 2023
LinkedIn Marketing Strategy for B2B: A Practical Guide for APAC
As much as it may not have as large a pool of users as Instagram or Facebook, LinkedIn is still one of the top
April 1, 2022
How to Maximise your LinkedIn Company Page
We never get a second chance to make a first impression – this applies even in business. A positive experience can create long-lasting business
August 13, 2019
Go Global. Go Digital.
Ready to grow your digital presence in Asia with us? We’d love to help and look forward to answering any questions you may have.
Contact us by filling out the form below and we will get back to you as soon as we can.
Get in Touch with Us
If you have any question, please don’t hesitate to send us a message.Â
Contact Details
Follow Us
Stay informed of the latest digital trends and news
2026 @ 90 Degrees Asia Pte. Ltd. | All Rights Reserved.