LinkedIn Profile Optimisation
LinkedIn Profile Optimisation for Founders, Executives and Sales Teams
Your LinkedIn profile is often the first thing a buyer, partner or investor checks before replying to you. We rewrite and restructure it so the right people find you in search, understand what you do in seconds, and have a clear reason to get in touch.
What Is LinkedIn Profile Optimisation?
LinkedIn profile optimisation is the process of rewriting and structuring every section of your profile, including the headline, About, Featured, Experience, Skills, photo and banner, around the keywords your buyers search for and the outcomes you deliver. A well-optimised profile appears more often in LinkedIn and Google search, builds credibility before the first conversation and turns profile views into enquiries.
At 90 Degrees Asia, we optimise profiles for business owners, C-suite leaders, consultants and B2B sales teams in Singapore, Malaysia and across Asia.
What's Included
- Profile audit: a section-by-section review against your business goals and target audience.
- Keyword research: the job titles, services and industry terms your buyers actually search for.
- Headline and About rewrite: a clear value proposition, proof points and a call to action.
- Featured section set-up: case studies, lead magnets, videos or booking links that convert visitors.
- Experience and Skills: achievement-led descriptions and a prioritised skills list.
- Photo and banner guidance: recommendations that match your positioning and brand.
- Finishing touches: custom profile URL, contact details and your LinkedIn Services page.
Who It's For
- Founders and business owners who want more inbound enquiries and partnership opportunities.
- C-suite and senior leaders building thought leadership or preparing for investor, board or media visibility.
- B2B sales and business development teams who need credible, consistent profiles before prospecting.
- Consultants, coaches and professional service providers who win work through reputation and referrals.
- Companies entering Singapore or Southeast Asia whose local leaders need to look established from day one.
How It Works
Discover
A short call to understand your goals, your audience and the opportunities you want LinkedIn to bring in.
Rewrite
We audit your profile, research keywords and rewrite each section, then share the draft for your review.
Launch
We help you publish the changes, set up your Featured section and give you a simple routine to keep the profile working.
Frequently Asked Questions
How long does LinkedIn profile optimisation take?
Most individual profiles are completed within one to two weeks, including a discovery call, the rewrite and one round of revisions. Team packages are scheduled in batches so every profile follows the same brand message.
Will an optimised LinkedIn profile help me appear in Google search?
Yes. Public LinkedIn profiles can be indexed by Google, so a keyword-rich headline and About section can help your name and expertise appear for relevant searches, as well as in LinkedIn’s own search results.
Do you optimise LinkedIn profiles for whole teams?
Yes. We optimise profiles for leadership and sales teams so everyone presents a consistent company story, and we can pair this with a LinkedIn workshop that trains staff to maintain their profiles.
Do I need LinkedIn Premium?
No. Every improvement we make works on a free LinkedIn account. Premium or Sales Navigator adds extra prospecting features, which we can advise on separately.
What do you need from me?
Your current profile link, a short background on your business and target clients, and about 45 minutes for a discovery call. We handle the research and writing.
Go Global. Go Digital.
Ready to grow your digital presence in Asia with us? We’d love to help and look forward to answering any questions you may have.
Contact us by filling out the form below and we will get back to you as soon as we can.
Get in Touch with Us
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