LinkedIn Event Marketing
LinkedIn Event Marketing to Fill Your Webinars, Live Sessions and Business Events
Whether it’s a webinar, a LinkedIn Live, a product launch or a networking session, we help you reach the right professionals on LinkedIn, drive registrations and keep attendees engaged before and after the day.
What Is LinkedIn Event Marketing?
LinkedIn event marketing uses LinkedIn Events, organic posts, invitations, Event Ads and follow-up messages to promote online and in-person events to a targeted professional audience.
Because attendees register with their LinkedIn profiles, organisers can see who is coming and continue the conversation after the event, turning attendance into relationships and leads.
What's Included
- LinkedIn Event page set-up with a clear title, description, speakers and visuals.
- A promotion plan: countdown posts, speaker posts and partner co-promotion.
- Event Ads and Sponsored Content targeted by job title, industry and location.
- An invitation strategy for your Company Page and team networks.
- LinkedIn Live set-up support and a run sheet.
- Post-event content and follow-up messages to turn attendees into leads.
Events We Support
- Webinars and virtual roundtables.
- LinkedIn Live broadcasts and panel discussions.
- Product and service launches.
- Conferences, seminars and trade-show side events.
- Business networking sessions and chapter launches.
- Workshops and training programmes.
How It Works
Plan
We agree your audience, registration goal and timeline, and set up the LinkedIn Event page.
Promote
We run organic, invitation and paid promotion, adjusting weekly based on registrations.
Follow Up
We help you share highlights and follow up with attendees and no-shows while interest is high.
Frequently Asked Questions
How far in advance should we promote a LinkedIn event?
Three to four weeks is ideal for most webinars and business events, with promotion stepping up in the final week. Larger conferences benefit from six to eight weeks.
Can LinkedIn Events be used for in-person events?
Yes. LinkedIn Events support both online and in-person formats, so you can collect registrations and build interest for a physical event in Singapore or anywhere in the region.
What are LinkedIn Event Ads?
Event Ads promote your LinkedIn Event in the feed to a targeted audience. They show the event details and who is attending, and make it easy to register in a few clicks.
Can you help us host a LinkedIn Live?
Yes. We can guide your set-up, streaming tool, run sheet and promotion. LinkedIn Live has eligibility requirements, which we’ll check with you first.
Will we be able to follow up with attendees?
Yes. Organisers can see who registered through LinkedIn, and with a registration or Lead Gen Form you can collect agreed contact details for follow-up, in line with your privacy policy.
Go Global. Go Digital.
Ready to grow your digital presence in Asia with us? We’d love to help and look forward to answering any questions you may have.
Contact us by filling out the form below and we will get back to you as soon as we can.
Get in Touch with Us
If you have any question, please don’t hesitate to send us a message.Â