Micro-Moments
The term ‘micro-moments’ was first coined and introduced by Google in 2015. These are the moments when we turn to a device, often a
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How to Maximise your Linkedin Company Page
We never get a second chance to make a first impression – this applies even in business. A positive experience can create long-lasting business
Digital Marketing Tips for B2B Industrial Manufacturers
When one thinks about digital marketing – it is usually synonymous with trending hashtags, emotive, viral videos or stylish influencers and charming industry thought
Adopting Artificial Intelligence in Digital Marketing
There is a lot of buzz surrounding artificial intelligence (AI), of late. Discussions on AI vary from the benefits that we can reap from
How Effective is Influencer Marketing in Attracting Customers?
There is no denying on the significance of influencer marketing for businesses. Even small pop-up stores are learning about this marketing phenomenon. It has
How to Upgrade your Old Blog Posts That Have Little Traffic
A typical upgrade “strategy” is where you just take old content and delete it. Most people who do it, do it wrong and your
Is There Potential for Modest Fashion in Japan
Japan has the world’s 4th largest e-commerce market after United States, China and United Kingdom. The Japanese fashion market offers great retail and e-commerce
Marketing to Millennial Decision Markers
Millennials are probably the most misunderstood generation of all times. Born in 1982 and under, they have been stereotyped as job-hopping, lazy, entitled and
Internationalisation for Smaller-sized Companies Using Digital Marketing to Go into Overseas Markets
SMEs seeking to venture into new territories overseas, may find their first steps daunting. With due diligence and concerted business planning, it needn’t be
Digital Marketing Strategy for 2019
As we’ve come to the close of 2018, it’s a great time to do an inventory of past campaigns which worked, and which didn’t.