China Super App – WeChat
WeChat is arguably the most effective marketing platform in China, as it is a super app that combines social media, messaging, and mobile payments
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LinkedIn B2B Marketing
As much as it may not have as large a pool of users as Instagram or Facebook, LinkedIn is still one of the top
How to Use Instagram for Business
People tend to spend approximately 53 minutes a day on Instagram (HubSpot, 2017) In a month, Instagram has more than one billion active users
Should Your Business TikTok
If you have a teen within your household, you’ve probably heard of Tik Tok. Approximately 50% of Tik Tok’s global audience is under the
Social Media Messaging as a Marketing Tool
Sometime in 2015, a Facebook user informed Volvo about his plan to play paintball over the weekend. Suffice to say, this dude had a
Social Media Stories: Yay or Nay for Companies?
The concept of ephemeral (or disappearing) messaging was first introduced to the world by Snapchat founders, Evan Spiegel and Bobby Murphy circa 2011. In
Social Media Monitoring is not just for Big Brands
We all know that the internet is a noisy place. But just how noisy is it really? According to statistics (garnered by
How to Maximise your Linkedin Company Page
We never get a second chance to make a first impression – this applies even in business. A positive experience can create long-lasting business
Digital Marketing Tips for B2B Industrial Manufacturers
When one thinks about digital marketing – it is usually synonymous with trending hashtags, emotive, viral videos or stylish influencers and charming industry thought
How Effective is Influencer Marketing in Attracting Customers?
There is no denying on the significance of influencer marketing for businesses. Even small pop-up stores are learning about this marketing phenomenon. It has