B2B Digital Marketing Trends 2023
Quick answer: B2B marketing differs from consumer marketing because it targets companies and organisations, so effective strategy depends on knowing your buyer persona. Trends highlighted include video marketing for promoting products, sharing customer success stories and insights, and greater use of social media, alongside balancing creative demands, budget limits and channel choices.
Marketing to businesses is very different from marketing to individual consumers. Some companies serve individual shoppers, while others cater to companies and organizations. That’s why an entirely different marketing method is required. Effective B2B marketing is not easy to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
Your target audience is the biggest determinant of effective marketing. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You might as well not be marketing at all.
In recent years, there has been a surge in B2B digital marketing trends. Here are some of the several popular B2B digital marketing trends that are making waves.
- Video Marketing
The trend of video marketing in B2B continues to gain popularity, as an increasing number of businesses utilise videos to promote their products/services, share customer success stories, and provide insights on various topics. - Social Media Marketing
B2B businesses are utilizing social media platforms like LinkedIn, Twitter, and Facebook to connect with potential customers, share informative content, and establish relationships. - Interactive Content
B2B businesses are utilizing interactive content, such as quizzes, calculators, and assessments, to engage potential customers and offer personalized experiences. - Influencer Marketing
B2B Influencers are commonly regarded as industry experts, analysts, and thought leaders, as they can offer valuable insights and assist businesses in establishing credibility. - Podcasting
Podcasts are gaining popularity in the B2B industry, as more businesses leverage them to share their thoughts on leadership, industry insights, and best practices.
Key takeaways
- B2B marketing needs a different approach from B2C.
- Target your buyer persona precisely.
- Video marketing remains a popular B2B tactic.
- Balance creative, budget and channel decisions.
Frequently asked questions
How is B2B marketing different from B2C?
B2B marketing targets companies and organisations rather than individual shoppers. It requires a different method, with careful targeting of buyer personas and channels suited to business decision-makers.
Why is video marketing popular in B2B?
Businesses use video to promote products and services, share customer success stories and provide insights. Video is an engaging way to explain complex B2B offerings.
Why does targeting the buyer persona matter?
If you do not target the right buyer persona, promotions are likely to be ignored. Understanding your audience is the biggest determinant of effective marketing.
How can 90 Degrees Asia help with B2B marketing?
90 Degrees Asia provides B2B digital marketing across APAC, including LinkedIn marketing, content and lead generation. It can help companies apply relevant trends to their own buyer personas.
Want help applying this in your market? Talk to 90 Degrees Asia about B2B marketing across APAC.
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