China Super App – WeChat
WeChat is arguably the most effective marketing platform in China, as it is a super app that combines social media, messaging, and mobile payments in a single platform. With more than 1.2 billion monthly active users, WeChat is the preferred social media platform in China, used by both individuals and businesses.
- Offers a range of features
WeChat provides a variety of features, including the ability for businesses to create an official account to share content, interact with followers, and market their products/services.
- Work
It is a platform for business communication, which facilitates collaboration, project management, and employee communication.
- Advertising
WeChat provides various advertising options, such as banner ads, Moments ads, and mini-program ads, allowing businesses to target their audience based on demographics, interests, and behaviour.
- Pay
Pay is a popular mobile payment platform in China, enabling businesses to receive payments from customers directly within the app.
- Mini Programs
Mini Programs are lightweight apps that are accessible within WeChat, enabling businesses to offer personalised experiences for their customers.
Interested in expanding your business into the Chinese market? Start a conversation with us by booking a call.
