5 Costly Social Media Mistake to Avoid
Social media has made its mark and morphed into a ‘must-have’ platform to interact with customers, build a fan base and lead generation for
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13 Tips on How to Boost Your WeChat Followers
With a new WeChat account, it can be hard to gain your first followers. An effective methodology to connect with your potential consumers –
How B2B Companies Can Leverage on the Popularity of Video Content in China
Globally, 71% of consumers are watching more videos online versus a year ago¹. In China alone, the statistical survey done by China Internet Network
6 Steps to Write Good Content for B2B Marketing
The rise of consumer-driven content grew in the late 19th century as technology and infrastructure advance. The oldest example of content marketing dates back
Mailchimp vs Inxmail: Which One is For You?
According to Statista¹, the number of active email accounts is expected to increase to almost 5.6 billion towards the end of the decade. A
WeChat – China’s Homegrown Goliath
WeChat plays an imperative role in the digital marketing landscape in China. It is basically a multi-purpose messaging, social media and mobile payment app