How to Choose The Right Digital Marketing Agency
Digital marketing is about connecting with your audience at the right place and at the right time. It encompasses all marketing efforts that use
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How to Use Instagram for Business
People tend to spend approximately 53 minutes a day on Instagram (HubSpot, 2017) In a month, Instagram has more than one billion active users
How to Win Hearts with Personalised Marketing
In 2012, a New York Times article entitled ‘How Companies Learn Your Secrets’ written by Charles Duhigg, revealed a public incident about an angry
KOL Marketing in China
2020 has started with a surprising twist – the spread of the Covid-19 virus originating from the Chinese city of Wuhan. We have already
Incorporating Video into Your Digital Marketing Strategy
With the proliferation of mobile use, it’s no surprise that video content is becoming more important for businesses, as part of their marketing strategy
Should Your Business TikTok
If you have a teen within your household, you’ve probably heard of Tik Tok. Approximately 50% of Tik Tok’s global audience is under the
Optimising Voice Search for Your Business
If you are on the fence about incorporating voice search for your business, here are 5 statistics worth pondering to help influence your decision:
Visual Search: Is the Future Optical?
It’s no surprise that visual search is more commonly incorporated in search engines, social media platforms and e-commerce sites these days. Due to greater
B2B Digital Marketing Best Practices in 2020
Every business, whether B2B (business-to-business) or B2C (business-to-consumer) should have a digital presence, comprising of first and foremost – a website, search engine optimization
B2B Digital Marketing Trends in 2020
This article is a continuation from B2B Digital Marketing Best Practices in 2020 Digital Marketing Trends for 2020 Personalization tops the strategy for both