How to Win Hearts with Personalised Marketing
In 2012, a New York Times article entitled ‘How Companies Learn Your Secrets’ written by Charles Duhigg, revealed a public incident about an angry
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KOL Marketing in China
2020 has started with a surprising twist – the spread of the Covid-19 virus originating from the Chinese city of Wuhan. We have already
Incorporating Video into Your Digital Marketing Strategy
With the proliferation of mobile use, it’s no surprise that video content is becoming more important for businesses, as part of their marketing strategy
Should Your Business TikTok
If you have a teen within your household, you’ve probably heard of Tik Tok. Approximately 50% of Tik Tok’s global audience is under the
Optimising Voice Search for Your Business
If you are on the fence about incorporating voice search for your business, here are 5 statistics worth pondering to help influence your decision:
Visual Search: Is the Future Optical?
It’s no surprise that visual search is more commonly incorporated in search engines, social media platforms and e-commerce sites these days. Due to greater
B2B Digital Marketing Best Practices in 2020
Every business, whether B2B (business-to-business) or B2C (business-to-consumer) should have a digital presence, comprising of first and foremost – a website, search engine optimization
B2B Digital Marketing Trends in 2020
This article is a continuation from B2B Digital Marketing Best Practices in 2020 Digital Marketing Trends for 2020 Personalization tops the strategy for both
How to Market Hospitality & Lifestyle Services to Korean Consumers
All around the world, more people are incorporating elements of health, self-actualization, experience and mindfulness into their daily lives. As more and more people
Social Media Monitoring is not just for Big Brands
We all know that the internet is a noisy place. But just how noisy is it really? According to statistics (garnered by CMW)1, there