Digital Marketing 101
Quick answer: Digital marketing basics cover several core channels. SEO improves a website’s visibility and rankings in search engines. Social media marketing uses platforms such as Facebook, Instagram, LinkedIn and YouTube to promote products or services. Content marketing creates valuable, relevant content for a target audience, and email marketing builds subscriber lists and engaging campaigns.
Here are some digital marketing topics that you may find interesting:
- Search Engine Optimization (SEO)
Strategies and techniques that can increase a website’s visibility and search engine rankings.
- Social Media Marketing
Strategies to leverage social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube to advertise products or services.
- Content Marketing
Producing and distributing valuable, relevant content that captures the attention of a target audience and encourages profitable customer action.
- Email Marketing
Effective strategies for cultivating and maintaining email subscriber lists, crafting engaging email campaigns, and maximising email deliverability and open rates.
- Mobile Marketing
Strategies to attract and captivate users on mobile devices, encompassing mobile advertising, responsive web design, and mobile app marketing.
- Influencer Marketing
Collaborate with influential personalities or individuals on social media to advertise a brand or product to their followers.
- Video Marketing
Maximising the potential of videos to narrate stories, display products, educate customers, and strengthen brand recognition.
- E-commerce Marketing
Strategies tailored to advertising and selling products or services online, comprising online advertising, conversion optimization, and customer loyalty.
- Pay-Per-Click Advertising (PPC)
Optimising and managing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Conversion Rate Optimization (CRO)
Strategies to boost the conversion rate of website visitors who perform a desired action, such as completing a purchase or filling out a form.
- Analytics and Data-driven Marketing
Utilising tools and techniques to gather, examine, and interpret data to make informed marketing decisions and optimise campaigns.
- Emerging Trends in Digital Marketing
Exploring the latest advancements and trends in the digital marketing industry, such as voice search,
artificial intelligence, chatbots, and virtual reality.
- Marketing Automation
Using software and technology to automate repetitive marketing tasks, simplify workflows, and provide tailored customer experiences.
- Customer Relationship Management (CRM)
Using CRM systems to oversee customer interactions, monitor sales, and execute personalised marketing campaigns.
- Personalization and User Experience
Tailoring marketing messages and website experiences for individual users according to their preferences and behaviours.
Key takeaways
- SEO improves search visibility and rankings.
- Social media marketing promotes offerings on major platforms.
- Content and email marketing nurture audiences over time.
Frequently asked questions
What is SEO in digital marketing?
Search engine optimisation is the set of strategies and techniques used to increase a website’s visibility and rankings in search engines, helping more people find it organically. The full article explains this point in more detail as part of its wider guidance on digital marketing basics.
What is content marketing?
Content marketing is producing and distributing valuable, relevant content that attracts a target audience and encourages profitable customer action, rather than directly advertising. The full article explains this point in more detail as part of its wider guidance on digital marketing basics.
Why is email marketing still useful?
Email lets businesses communicate directly with subscribers who have opted in. Good list management, engaging campaigns and attention to deliverability help nurture leads and customers. The full article explains this point in more detail as part of its wider guidance on digital marketing basics.
How can 90 Degrees Asia help with digital marketing?
90 Degrees Asia is a Singapore-based B2B digital marketing agency that supports companies across APAC with LinkedIn marketing, content and lead generation. Its team can help plan and run digital marketing programmes suited to regional markets. You can start a conversation via the contact page.
Want help applying this in your market? Talk to 90 Degrees Asia about B2B marketing across APAC.
Related reading
Remember, digital marketing is a vast and ever-evolving field, so there are many more topics to explore within each of these categories. Book a call with us to find out more about digital marketing strategy.
