Social Media Stories: Yay or Nay for Companies?
The concept of ephemeral (or disappearing) messaging was first introduced to the world by Snapchat founders, Evan Spiegel and Bobby Murphy circa 2011. In
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Social Media Monitoring is not just for Big Brands
We all know that the internet is a noisy place. But just how noisy is it really? According to statistics (garnered by CMW)1, there
Micro-Moments
The term ‘micro-moments’ was first coined and introduced by Google in 2015. These are the moments when we turn to a device, often a
B2B Marketing on Social Media
As of 2019, there are 3.499 billion people who are social media users globally¹. The average global user spends 2 hours and 16 minutes
How to Maximise your Linkedin Company Page
We never get a second chance to make a first impression – this applies even in business. A positive experience can create long-lasting business
Digital Marketing Tips for B2B Industrial Manufacturers
When one thinks about digital marketing – it is usually synonymous with trending hashtags, emotive, viral videos or stylish influencers and charming industry thought