How to Market Hospitality & Lifestyle Services to Korean Consumers
All around the world, more people are incorporating elements of health, self-actualization, experience and mindfulness into their daily lives. As more and more people
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Social Media Stories: Yay or Nay for Companies?
The concept of ephemeral (or disappearing) messaging was first introduced to the world by Snapchat founders, Evan Spiegel and Bobby Murphy circa 2011. In
Social Media Monitoring is not just for Big Brands
We all know that the internet is a noisy place. But just how noisy is it really? According to statistics (garnered by CMW)1, there
Micro-Moments
The term ‘micro-moments’ was first coined and introduced by Google in 2015. These are the moments when we turn to a device, often a
B2B Marketing on Social Media
Quick answer: B2B social media marketing differs from B2C because it focuses on relationship building, brand development, lead generation and thought leadership. Rather than
How to Maximise your LinkedIn Company Page
We never get a second chance to make a first impression – this applies even in business. A positive experience can create long-lasting business