Social Media Messaging as a Marketing Tool
Sometime in 2015, a Facebook user informed Volvo about his plan to play paintball over the weekend. Suffice to say, this dude had a
Read Our Blog
Always be updated!
Subscribe to 90 Degrees Asia insights to stay abreast with blogs, news and trends shaping the multilingual service industry.
How to Market Hospitality & Lifestyle Services to Korean Consumers
All around the world, more people are incorporating elements of health, self-actualization, experience and mindfulness into their daily lives. As more and more people
Social Media Stories: Yay or Nay for Companies?
The concept of ephemeral (or disappearing) messaging was first introduced to the world by Snapchat founders, Evan Spiegel and Bobby Murphy circa 2011. In
Social Media Monitoring is not just for Big Brands
We all know that the internet is a noisy place. But just how noisy is it really? According to statistics (garnered by CMW)1, there
Micro-Moments
The term ‘micro-moments’ was first coined and introduced by Google in 2015. These are the moments when we turn to a device, often a
B2B Marketing on Social Media
As of 2019, there are 3.499 billion people who are social media users globally¹. The average global user spends 2 hours and 16 minutes
How to Maximise your Linkedin Company Page
We never get a second chance to make a first impression – this applies even in business. A positive experience can create long-lasting business
Digital Marketing Tips for B2B Industrial Manufacturers
When one thinks about digital marketing – it is usually synonymous with trending hashtags, emotive, viral videos or stylish influencers and charming industry thought
Adopting Artificial Intelligence in Digital Marketing
There is a lot of buzz surrounding artificial intelligence (AI), of late. Discussions on AI vary from the benefits that we can reap from
How Effective is Influencer Marketing in Attracting Customers?
There is no denying on the significance of influencer marketing for businesses. Even small pop-up stores are learning about this marketing phenomenon. It has