How to Upgrade your Old Blog Posts That Have Little Traffic
A typical upgrade “strategy” is where you just take old content and delete it. Most people who do it, do it wrong and your
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Is There Potential for Modest Fashion in Japan
Japan has the world’s 4th largest e-commerce market after United States, China and United Kingdom. The Japanese fashion market offers great retail and e-commerce
Marketing to Millennial Decision Markers
Millennials are probably the most misunderstood generation of all times. Born in 1982 and under, they have been stereotyped as job-hopping, lazy, entitled and
Capitalizing on the Japan Halal Industry with Digital Marketing
The upcoming Tokyo Olympics 2020 has opened doors to the global halal industry, in its bid to attract and accommodate Muslim tourists. The number
Internationalisation for Smaller-sized Companies Using Digital Marketing to Go into Overseas Markets
SMEs seeking to venture into new territories overseas, may find their first steps daunting. With due diligence and concerted business planning, it needn’t be
WeChat Red Packet Marketing
The gifting of red packets (monetary gifts) during Chinese New Year or on special occasions such as weddings, birth of a child or graduations,
Digital Marketing Trends in Korea
With a population of 51 million, South Korea is one of the most connected countries in the world – with an internet penetration rate
Digital Marketing Strategy for 2019
As we’ve come to the close of 2018, it’s a great time to do an inventory of past campaigns which worked, and which didn’t.
Blog Strategies for Your Business
Digital transformation is inevitable across all business sectors. Research firm IDC predicts that by the end of 2019, digital transformation spending is expected to
5 Costly Social Media Mistake to Avoid
Social media has made its mark and morphed into a ‘must-have’ platform to interact with customers, build a fan base and lead generation for